McDonalds Objectives and Marketing Mixes
July 16, 2008
1. McDonald’s vision is to be the UK’s best quick service restaurants experience.
2. McDonalds is committed to maintaining and developing the best food products in the quick service restaurant market.
3. In order to deliver this, the company has made a number of commitments to food safety and nutrition.
A marketing mix for ‘Birthday party’
The product is a ‘Birthday party’
The price £4.99 per person
The promotion is a poster in the restaurant
The place must have a play-area.
If it was not for the promotion the product would NOT sell.
The place is important because the ‘Birthday party’ products need a play area to be a fun experience.
The price is low because it’ll attract customers to buy the product. This product is also good value for money.
The promotion is also on the McDonalds to sell this product.
This links to objective one because they mention a restaurant experience.
Marketing Mix for Membership
The Product is a membership of McDonalds
The place is in McDonalds
The price is whether you get a family meal
The promotion is the poster outside stuck on McDonalds
The product is year’s membership. This product sells because there is family which is the price – special price.
The customers know it because of the promotion. The place is common as it is nearby.
This links with objective 1 as they mention “UK’s best quick service restaurants experience”.
Marketing Mix for Happy Meal box (Chicken Little)
The product is the Happy Meal box sponsoring Chicken Little and giving away free child tickets.
The price is £1.99; this is a highly reasonable price. Customers will be willing to pay.
The place is the McDonald play-area as it provides a lot of fun to children
The promotion is the TV, they advertise effectively to attract customers.
The product is film Chicken Little which is sponsored by McDonalds. The product, promotion and the price are linked together because the box consists of free child ticket on every happy meal box. The place needs to be nearby.
This links objective 1 as the statement mentions “UK’s best quick service restaurants experience.” All these factors are inter-related complementary. These promotions also express high-importance to brand.
Marketing Mix for a ‘Drive-Thru’
The product is the drive-thru
The price is free as it is made to make it easier for customers
The promotion is the sign on the post next to McDonalds
The place is visibly at McDonalds
If it was not for the sign on the post at the front of the restaurant which is the promotion then ‘Drive-Thru’ product would not be used. The place has to be located in a large area of land where it can attract mass customers. There will be need for enough space for car parks at McDonalds. Finally, the price is free. This is an incentive to encourage customers to use the product repeatedly.
This links with objective 1 as it mentions “UK’s best quick service restaurants experience.”
Marketing mix for ‘Play-Area’.
The product is the ‘Play-Area’.
The price is free.
The promotion is the poster in the restaurant.
The place is at McDonalds.
If it was not for the promotion then no one would buy the product. Play-Area is mainly designed for children and it also serves as a major attraction for children. They have interesting toys to play with and the clown toys. So when they feel hungry or thirsty there is plenty to choose from. The price is absolutely free; this encourages customers to come to the restaurant. The place must have a Play-Area and that is in Norbury.
This links with objective 1 as the statement mentions being the best restaurant experience.
Marketing Mix for McDonalds (Kitchen Tour)
The product is the kitchen tour.
The price is free.
The promotion is the adverts on the T.V.
The place is McDonalds
If it was not for the promotion no one would have known about the product. The place is in McDonalds and the price is free to take the tours. This is an incentive to encourage people visit the restaurant repeatedly.
The links to objective 3 as it represents that they are committed to food safety.
Marketing Mix for salads.
The product is the salad
The price is £2.49
The promotion is the adverts on the T.V. and on the McDonalds website.
The place is McDonalds.
If the product was not promoted effectively then people would not purchase the organisation’s goods. McDonalds plan to attract young men and women, families and students through different schemes. The option of salad bar is good for parents who like to accompany their children to McDonalds but don’t want the burger. The place is in McDonalds and the price is £2.49. The promotion also encourages people to buy the product because people want to eat healthily at McDonalds where they have also some added nutrition features to convey the message that it also has some healthy components on offer.