My Campaign (Spiderman 3)

July 16, 2008

My Campaign (Spiderman 3)



  1. What are the objectives of a promotional campaign?

The objective of this promotional campaign is to promote Spiderman 3. It wants to attract people and it encourages people to watch this film. They use these promotional techniques to make money.   


  1. Who are the target markets?

    The target market for Spiderman 3 is anyone who is above twelve (12A). For people who are younger will be accompanied by an adult.


  1. What promotional techniques will be used?

    With Spiderman 3, they will hold talk shows with starring stars in the film like Tobey Maguire and Kirsten Dunst. They were also welcomed by Jonathan Ross in a show called ‘Friday Night with Jonathan Ross’. Tobey Maguire and Kirsten Dunst were trying to promote this film in the show. This is one of the promotional techniques to promote films. Tobey Maguire also said that there will more Spiderman movies coming out.

    Another way of promoting Spiderman 3 is with releasing trailer in websites and in TV. This is one most effective way of promoting films as it grabs attention to all the people who are watching T.V.

    In addition, they will also use promotional posters as a technique to promote this film – Spiderman 3.



  1. What promotional materials will be used?

    Promotional Material used for Spiderman 3 will be posters and other displays in a prominent and on a well-known position.

  2. How will the success of the campaign be monitored and evaluated?

    It will be monitored and evaluated with what they have achieved and whether they have been a success at what they were doing. So with Spiderman their great achievement will be earning great amount of profit. This will mean they get all their money back to what they have spent on making this film: Spiderman 3. All the computer generated special effects cost a lot of money. So if a lot of people come and watch Spiderman 3 then that means all the money they have spent on making these breathtaking scenes will pay off and as a result they will get all their money back. If that happens and if Spiderman is a big hit then it will be evaluated as great successor with great achievement. 


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